Better Content Discovery

For years I have been frustrated at the poor results that Google gives me for search, especially for specialist items. This is hardly surprising since Google relies on measuring a multitude of factors automatically and then presenting the results to you. The problem is that a content creator needs to be working to Googles vision of the world in order to be found by the world.

Take a look at this brief description of SEO Page Rank vs PPC Quality, with the area we are interested in being the values. Even if you were able to create the most Google friendly page unless you were an existing highly rated site you will struggle. This is a system that encourages high volume sites often with dubious depth to the content.

I am not alone in this opinion as this recent article on State of Digital will confirm. The main out-take for what we are doing is in this paragraph

Google have amassed an enormous amount of power over online publishing. If your content cannot be found on Google, it might as well not exist. You may be able to find a fleeting audience on social media, but the bulk of your readers continue to rely on the web’s unofficial librarian. If your card is not in Google’s index of the web, it’s very unlikely you’ll ever be read.

combined with a couple of paragraphs later

And without Google, a content creator’s ability to generate an audience is severely limited.

The article goes on to say that Google is effectively robbing the content creatorsas without the content there is no Google, and in terms of earning revenue from it Google does a damn fine job of siphoning off available advertising spent between searcher and content creator.

Even then I am left as a searcher with a poor experience so it is not just the content creator who suffers, it is in fact both parties to the information brokerage service that is Google.

Google is, however suffering a bit in the battle of the referral source of choice with many sites seeing increasing traffic coming from Social Networks/Apps as this article indicates. From this we can see that the online culture is shifting away from a “Google is the only game in town situation.” For us this is important and could perhaps be described as Online Club Culture whereby we create the environment that Club members want to have, and one of these is better content discovery, i.e. an alternative to Google, automated sentiment analysis in the style of Facebook and purely random referrals in the form of Facebook, Twitter etc..

For this I am suggesting a kind of curated content service where rather than rely on a mathematical algorithm to decide what is relevant for you there is a hybrid approach of curated links combined with a more intelligent rating system.

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